BMW EAST RAND Moves to new premisis Besides having one or two name changes to keep in line with BMW’s new corporate identity BMW Motorrad Boksburg also formerly known as Auto Alpina, now BMW Motorrad East Rand has also moved into brand new and very swanky premises in the Flora Farms precinct on North Rand Road, Boksburg. They are now in the same centre as Leroy Merlin, between Guilder road and Trichardt road. We like the availability of lots and lots of easy and secure parking, always a problem at bike dealerships attached to car dealerships. Access and exiting is easy from North Rand road or from Trichardt road at any time of day. Once inside, you walk into a world of friendly smiles and greetings where you definitely feel like the centre of their attention. The aroma of freshly brewed coffee draws you to their customer lounge where you can sit and have a coffee and surf the net while you wait for them to sort your bike or just because you feel like having a cup of excellent coffee in a very cool place. We noticed a bike lift right at the main entrance on the showroom floor and asked Dealer Principal Laurie about it. He told us that any Motorrad customer can pop in anytime during normal business hours and have their bike inspected quickly if they have any concerns or questions without having to wait for a bench in the workshop to become free. “Customer service is what its all about.” Just past the inspection bench is a comfortable heritage styled lounge, just another place where you as the customer are welcome to relax and enjoy the environment and just beyond that is the entrance to the workshop. Laurie tells us that with the move into the new premises every single tool, machine and equipment were all updated and replaced with the absolute latest and greatest on offer. From the ultra-cool R18 graffiti on the wall outside to the slick modern interior the new BMW Motorrad is really something to behold. It is well stocked with all the latest gear and clothing on offer from BMW. Every new model bike from BMW is available in stock and they have a good range of pre loved and demo bikes for sale. They offer a collection and delivery service, a pick up and drop off service or even loan bikes equivalent to or better than your bike when you book your bike in for a service or some detailing work or repairs. Other services include tailor made in-house financing and insurance on your new purchase, a wide range of OE parts and accessories and regular breakfast runs, track days and week end trips for customers where they take along a bunch of their new demo’s for their customers to ride. Like we mentioned earlier, you can find them at their new premises in the Flora Farms precinct on the corner of North Rand road and Guilder road, Boksburg or you can call them on 011 418 3300
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